About Al Reef | 65 Years of Trust in Truck & Equipment Trade

CEO Message

In a changing and fast-paced world, quality and innovation remain the pillars of success. For over 65 years, Al Reef Company has established a strong foundation of trust and excellence.

We take pride in the diversity of our team, where the integration of individual efforts contributes to achieving a greater vision. Every step we take is a result of creativity and dedication, enabling us to meet market needs and fulfill our customers' aspirations.

We are committed to continuous development and investment in human resources and modern technologies. The spirit of collaboration and passion that our team embodies drives us toward greater achievements.

Let us continue to look toward the future with faith and confidence, and work together to build a bright future for Al Reef Company.

Yousef Sanad

CEO

Our Vision

To be the first choice for the public and private sectors and individuals on both to obtain the best services and innovative solutions in in the truck and heavy equipment market, in line with the 2030 vision of the year queen ali business promotion

Our Mission

We're not just a leading force in the Kingdom's truck market; our unique business model ensures sustainable growth. Our remarkable expansion and ambitious future plans position us as the largest group across Arab countries and soon in africa, god willing.

Our Goals

Elevating trust and service professionalism through expert consultations.

We strive to provide the best services to the sectors we serve and to earn their satisfaction and trust by consistently delivering high-quality consultations and services, thanks to a team of technical experts with the highest levels of experience and competence.

Revolutionizing truck solutions: comprehensive customer care and unbeatable value

Innovation in providing solutions and services in the field of trucks, which Providing all our customers with all their needs, at the best prices and after-sales services.

Safeguarding partnerships for lasting investments

Effective contribution to society. And provide complete protection. for our partners’ funds, and at the same time we achieve for them a permanent investment in Before their partnerships

Your premier partner for commercial vehicle transactions

Completing all contracts in a transparent and reliable manner. Which makes us the buyer You are the trusted source for all our customers in buying and selling commercial vehicles.

Multilingual customer service & employee skill development

Contributing to developing the skills of employees through training and professional development We will continue to ensure the provision of first-class customer service in several different languages.

Our Values

At Al Reef company for trade and industry, integrity and excellence drive our every action.

Empowering partnerships in truck trading

Harmonizing efforts, our unified team strives to deliver optimal financing solutions for all partners involved in the purchase and sale of trucks, ensuring mutual success and satisfaction.

Providing premium financing solutions for the best truck brands.

Excellence in service provision alongside premier truck brands like Sinotruk , mercedes actros, volvo, man, and other distinguished names, ensuring optimal solutions for all truck trading needs."

Maintaining the confidentiality of customer data

Ensuring utmost privacy and security, we prioritize the confidentiality of customer data. Our robust protocols and strict adherence to privacy standards guarantee the safeguarding of sensitive information at all times.

Double inspection protocolfor superior service quality

To ensure top-quality service, we double-inspect trucks, first at the parent company and again by our expert technicians upon receipt. This comprehensive process guarantees optimal efficiency and quality assurance for every truck.

Our Team Members

Abdulaziz Al-Ghamdi

Deputy CEO

Shadi Abosabeen

General Manager of Human Resources

Mohammed Al-Tahan

Regional Sales Manager

Ahmed Al-Mashni

Sinotruk Sales Manager

Manaa Hanafi

After-Sales Services Manager

Hatim Bukhari

Sales Manager Used

Awad Al-Qahtani

Sales Specialist

The Trucks and Heavy Equipment Division of Al Reef for Trade and Industry has been a trusted source for new and used trucks, trailers, and equipment for over 65 years. With an inventory exceeding 270 units, we offer competitive prices and technical specifications that meet customer needs, featuring renowned brands such as Sinotruk, Mercedes Benz, Volvo, MAN, Scania, Iveco, and Renault

Our History

1955

Establishment of Al Reef Company.

2007

Relocation from Bahrah to Jeddah.

2010

Product diversification.

2015

Opening of the maintenance workshop.

2021

Introduction of Sinotruk to the Saudi market.

2022

Acquisition of the VDL dealership (Dutch tractors).

2022

Acquisition of the AFHYMAT dealership (French pumps).

2022

Launch of the spare parts division.

2023

Opening of the Tabuk branch.

2024

Acquisition of the SUNHUNK Chinese winch dealership and opening of the Khamis Mushait branch.

1955

Establishment of Al Reef Company.

2007

Relocation from Bahrah to Jeddah.

2010

Product diversification.

2015

Opening of the maintenance workshop.

2021

Introduction of Sinotruk to the Saudi market.

2022

Acquisition of the VDL dealership (Dutch tractors).

2022

Acquisition of the AFHYMAT dealership (French pumps).

2022

Launch of the spare parts division.

2023

Opening of the Tabuk branch.

2024

Acquisition of the SUNHUNK Chinese winch dealership and opening of the Khamis Mushait branch.

Our Clients

Al Reef Trailer Manufacturing Factory

Al Reef Trailer Manufacturing Factory is a leading manufacturer in the Kingdom, specializing in the production of high-quality trailers tailored to meet the needs of the transportation and logistics sectors. The factory leverages the latest technologies and global manufacturing standards to ensure efficiency and durability. Al Reef is committed to providing customized solutions based on client requirements, with a focus on innovation and quality to enhance transportation performance and ensure customer satisfaction at all times.