About Us
CEO Message
In a changing and fast-paced world, quality and innovation remain the pillars of success. For over 65 years, Al Reef Company has established a strong foundation of trust and excellence.
We take pride in the diversity of our team, where the integration of individual efforts contributes to achieving a greater vision. Every step we take is a result of creativity and dedication, enabling us to meet market needs and fulfill our customers' aspirations.
We are committed to continuous development and investment in human resources and modern technologies. The spirit of collaboration and passion that our team embodies drives us toward greater achievements.
Let us continue to look toward the future with faith and confidence, and work together to build a bright future for Al Reef Company.
Yousef Sanad
CEO
Our Vision
To be the first choice for the public and private sectors and individuals on both to obtain the best services and innovative solutions in in the truck and heavy equipment market, in line with the 2030 vision of the year queen ali business promotion
Our Mission
We're not just a leading force in the Kingdom's truck market; our unique business model ensures sustainable growth. Our remarkable expansion and ambitious future plans position us as the largest group across Arab countries and soon in africa, god willing.
Our Goals
Elevating trust and service professionalism through expert consultations.
We strive to provide the best services to the sectors we serve and to earn their satisfaction and trust by consistently delivering high-quality consultations and services, thanks to a team of technical experts with the highest levels of experience and competence.
Revolutionizing truck solutions: comprehensive customer care and unbeatable value
Innovation in providing solutions and services in the field of trucks, which Providing all our customers with all their needs, at the best prices and after-sales services.
Safeguarding partnerships for lasting investments
Effective contribution to society. And provide complete protection. for our partners’ funds, and at the same time we achieve for them a permanent investment in Before their partnerships
Your premier partner for commercial vehicle transactions
Completing all contracts in a transparent and reliable manner. Which makes us the buyer You are the trusted source for all our customers in buying and selling commercial vehicles.
Multilingual customer service & employee skill development
Contributing to developing the skills of employees through training and professional development We will continue to ensure the provision of first-class customer service in several different languages.
Our Values
At Al Reef company for trade and industry, integrity and excellence drive our every action.
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Empowering partnerships in truck trading
Harmonizing efforts, our unified team strives to deliver optimal financing solutions for all partners involved in the purchase and sale of trucks, ensuring mutual success and satisfaction.
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Providing premium financing solutions for the best truck brands.
Excellence in service provision alongside premier truck brands like Sinotruk , mercedes actros, volvo, man, and other distinguished names, ensuring optimal solutions for all truck trading needs."
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Maintaining the confidentiality of customer data
Ensuring utmost privacy and security, we prioritize the confidentiality of customer data. Our robust protocols and strict adherence to privacy standards guarantee the safeguarding of sensitive information at all times.
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Double inspection protocolfor superior service quality
To ensure top-quality service, we double-inspect trucks, first at the parent company and again by our expert technicians upon receipt. This comprehensive process guarantees optimal efficiency and quality assurance for every truck.
Our Team Members
Abdulaziz Al-Ghamdi
Deputy CEO
Shadi Abosabeen
General Manager of Human Resources
Mohammed Al-Tahan
Regional Sales Manager
Ahmed Al-Mashni
Sinotruk Sales Manager
Manaa Hanafi
After-Sales Services Manager
Hatim Bukhari
Sales Manager Used
Awad Al-Qahtani
Sales Specialist
The Trucks and Heavy Equipment Division of Al Reef for Trade and Industry has been a trusted source for new and used trucks, trailers, and equipment for over 65 years. With an inventory exceeding 270 units, we offer competitive prices and technical specifications that meet customer needs, featuring renowned brands such as Sinotruk, Mercedes Benz, Volvo, MAN, Scania, Iveco, and Renault
Our History
Our Clients
Al Reef Trailer Manufacturing Factory
Al Reef Trailer Manufacturing Factory is a leading manufacturer in the Kingdom, specializing in the production of high-quality trailers tailored to meet the needs of the transportation and logistics sectors. The factory leverages the latest technologies and global manufacturing standards to ensure efficiency and durability. Al Reef is committed to providing customized solutions based on client requirements, with a focus on innovation and quality to enhance transportation performance and ensure customer satisfaction at all times.